The merry marketeers over at R.J. Reynolds have decided that a 1998 agreement limiting advertising in youth-oriented magazines like Rolling Stone was merely a "guideline," according to a recent article in the New York Times. (If you're interested, you can read their official response here.) They've also obviously read the news that the laws of the universe may be slowly changing over time. The result? The new Winston S2, packaged in a silver box (the bright-shiny-object method), with the tagline "Quantum Smooth."
OK, so it's been 12 years or so since I've taken physics. But doesn't the whole quantum-thing mean an electron jumps from one energy state to another? You know, "quantum leap"? Isn't that the exact antithesis of smooth? So what the heck does "quantum smooth" anyway? I guess that it's another oxymoron, ranking up there with "responsible cigarette advertising."
| Advertising | Quantum Mechanics |
