Don't get me wrong -- I'm not a purist about keeping corporations out of the schools. If we are unwilling to pay enough to guarantee a proper education for tomorrow's employees, then we're shooting ourselves in the foot. If we can make the Clown pay for it, so much the better. But you have to consider the costs involved. Here's what happened with Facing Inward:

I am on the warpath and I am pissed off. I just found out that today my son was invited to an all school assembly given by McDonalds. McDonalds is so interested in getting kids to read (what their menus?) that Ronald McDonald in all his finery is going to schools and doing what amounts to a magic show and promising the children if they read 10 books and get them marked off by their teacher then (big surprise here) they get a coupon for a free hamburger. Now, let's just forget about the fact that the second ingredient in a McDonalds hamburger BUN is high fructose corn syrup and look at what this really is about.

What this really is about is buying the loyalty of unsuspecting children into the McDonalds brand, using Ronald McDonald instead of the big arches (because that would simply be too in your face). If McDonalds can nab my 6 year old then they've got a customer for life and, if, as a pro-McDonalds reading program article puts it ("McDonald's intent is to associate its mascot, the clown Ronald McDonald, with preschoolers' emotions toward learning to read, and to raise awareness of Ronald as a brand icon among kids."), they can nab the positive emotions related to reading of my 6 year olds psyche then, by Goddess, they've got a McDonalds customer who will always associate Happy Meals with being happy. What upsets me most about this, however, is not that the school allowed it, not that they fell victim, willingly, to McDonalds propaganda but that I was not notified as a parent that this was going to happen, that after the fact I was told about it by my child and that I had no option to opt my child out of it. Big corporate politics at work in your local public school my friends. It sucks.

Here's an easy way to make sure parents have the right to opt out -- have the Clown come in and teach evolution. Then you'll be given a choice.

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