1. Driving down the Jersey Turnpike, I nearly crashed the car when I saw the billboard for Horizon Blue Cross Blue Shield featuring a sort of dour-looking black man and the tag line:

"Horizon's got its finger on the member's pulse."

As KD Paine notes, "Wouldn't you love to have been a fly on the wall when this ad copy was approved?"

2. I recently received an email from AIM Mobile with the subj line:

"Snowball a Friend".

You can look it up if you need to -- need I mention that the definition is NSFW? I didn't think so.

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