Fiji Water: MOM! DAD! IT'S EVIL! DON'T TOUCH IT!*

Four Dollar Water

Everywhere I see people with the squarish Fiji Water bottles. I want to collar them and say, "don't you know what the environmental cost is for drinking that stuff?" I mean, bottled water in general is bad. Especially if you live in a place (like, say, the United States of America) where the drinking water is fine to begin with. But shipping water from half-way around the world? Are you kidding me? One guy calculated that 1 liter Bottled Fiji Water uses 26 Liters Water + 1 Kg Fossil Fuel + 1 Pound CO2. Granted those are back-of-the-envelope calculations, and it's on a blog, but he's got the word "pundit" in his URL so it must be true!

Anyway, this Fast Company article is definitely worth reading (via Boing Boing).

The next time you reach for the squarish bottle from seven thousand miles away, think about what you're doing.

*An Ishpoint for the first to identify the film quote in the title.


M E-L posted this on September 10, 2007
It is filed under Business & Economy

It is also indexed with the following tags: Water | Fiji | Bottled Water | Food | Drinks |

Comments
Ashley wrote:

Time Bandits. Gilliam at...well, not quite his best, but an enjoyable flick.

Comment #1 :: link :: September 10, 2007 06:50 PM
Kerim Friedman wrote:

Ashley beat me to it ...

Comment #2 :: link :: September 10, 2007 10:13 PM
Frank wrote:

Uh, wait, isn't that line in the cabinet of dr. caligari?

(A mad bluff to distract from the fact that I don't check my bloglines feeds often enough.)

Actually, the line, in dr. caligari, is based on Josephus. Yeah, that's the ticket!

I have a nalgene bottle on my desk. And when I go out on my long photohikes I usually fill one of those bottles bike riders clip to their frames.

Comment #3 :: link :: September 10, 2007 11:07 PM
Colin wrote:

Actually, guys, I'm pretty sure it's "Save the Last Dance."


(Actually, guys, I have Time Bandits in my Netflix queue.)

Comment #4 :: link :: September 11, 2007 12:07 PM
Ducky wrote:

Kudos for getting the quote correct. =) I don't know how many times I've heard it said, "Don't touch it! It's evil!" specifically as a Time Bandits reference. It's like fingernails on a chalkboard to this Gilliam fan.

Comment #5 :: link :: September 24, 2007 03:21 PM
MEL wrote:

I admit, in my head it was "Don't touch it! It's evil!" but I looked it up just be sure. And, I was wrong.

Comment #6 :: link :: September 25, 2007 03:46 PM
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