"34% use Advertising, 12% a Variable Subscription model, and 8% each for Virtual Products (typically digital downloads), Related Products (typically a large software company offering a free product to attract you to their platform) and Pay-Per-Use." Ah, I remember when Sell / Exit ("Create a popular application/website, then make it someone else's problem to monetize e.g. YouTube") was the only way to go. 1999, where did you go?